It's simple: we don't deliver technology, we use technology to deliver content. For us, technology is simply a means not an end. This is important, because all the research shows that delivering kids technology for the sake of it does not impact their learning. On the other hand, delivering high quality content that has already been proven to work, monitoring impact and usage of that content, and adding gamification and incentives (all of which we do) drives statistical impact in reading and math scores.

While the One Laptop Per Child (OLPC) project was noble in its aims, they largely focused on technology for the sake of it: giving every child a laptop was the primary goal. The device was really expensive too – we now produce Rumie Tablets for less than one-quarter of the price their laptops used to cost. 

In sum, OLPC gave kids a laptop costing over $200 with no content on it (and limited or no Internet connection to get more). It was a technology play. Many years later, we produce a cheap device that comes preloaded with curriculum-relevant, carefully chosen content that used to cost over $5,000 to produce. It is a content play. One thing partners consistently tell us is that it saves them a ton of money: they get a library for the cost of a textbook.

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